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Using oacer strategies to energize
sales and marketing

Overview

The effective application of such technologies has become a key resource central to each organization’s competitive strength.

Hussain

/ Group General Director – CarzScrap
This case study focuses on how CarzScrap has used Oacer’s Marketing Services. It shows how using our smart marketing campaign, places CarzScrap at the forefront of its sector.
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Requirements

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Requirement for Leads via Google Ads – the market demands high no. of leads every day to run " CarzScrap" Businesses .
This case study will demonstrate how Oacer’s strategies contribute to the achievement of its business vision, aims and objectives using an integrated approach focusing on innovation, its people and its network of partners.

CarZscrap, a Hyderabad-based company offering efficient scrap car buying and salvage services, embarked on a remarkable journey of growth within the past two years. This case study explores how the strategic partnership with Oacer Web Services contributed to CarZscrap’s success, enabling it to establish a strong online presence, enhance customer engagement, and streamline its operations.

Background: CarZscrap initiated its operations with a focus on providing a hassle-free solution for individuals seeking to sell their scrap or damaged vehicles. However, despite offering a valuable service, the company faced challenges in reaching a broader audience and maintaining efficient processes. Recognizing the need for a robust online platform and digital strategies, CarZscrap partnered with Oacer Web Services.

Phase 1:

Web Development and Design Enhancement Oacer Web Services initiated the collaboration by revamping CarZscrap’s website. They designed a user-friendly, responsive website that reflected the company’s professionalism and commitment to customer satisfaction. The new website featured:

  1. Intuitive User Interface (UI): Oacer designed a clean and intuitive interface that made it easy for users to navigate through the site, understand the services offered, and initiate the selling process.
  2. Mobile Responsiveness: Given the increasing mobile usage, the website was optimized to ensure a seamless experience across various devices, improving accessibility and user engagement.
  3. Clear Call-to-Action (CTA): Strategic placement of prominent CTAs guided visitors to initiate contact, promoting higher conversion rates.

Phase 2:

Digital Marketing Strategy Oacer Web Services developed a comprehensive digital marketing strategy tailored to CarZscrap’s target audience and business goals:

  1. Search Engine Optimization (SEO): Oacer conducted thorough keyword research and optimized the website’s content to improve its search engine ranking. This helped CarZscrap’s website appear at the top of search results when individuals searched for scrap car disposal services in Hyderabad.
  2. Social Media Engagement: Oacer established and managed social media profiles for CarZscrap, creating engaging content that highlighted the company’s eco-friendly initiatives, customer testimonials, and service benefits.
  3. Pay-Per-Click (PPC) Advertising: Targeted PPC campaigns were launched to drive immediate traffic to the website, especially during peak business seasons.

Phase 3:

Streamlining Operations Oacer Web Services collaborated closely with CarZscrap to implement digital solutions that enhanced operational efficiency:

  1. Online Booking System: An integrated online booking system was introduced, allowing customers to schedule vehicle pickups conveniently through the website. This eliminated the need for extensive phone communication and improved the booking process.
Increased Online Visibility
The revamped website and SEO efforts led to higher search engine rankings, resulting in increased organic traffic to the website.
Enhanced Customer Engagement
Engaging content on social media platforms fostered a stronger connection with the audience, leading to higher customer engagement and loyalty.
Efficiency Gains
The online booking system and CRM integration streamlined operational processes, reducing manual work and enhancing customer satisfaction.
Business Growth
Within two years, CarZscrap witnessed a significant increase in the number of transactions, expanding its customer base and establishing itself as a reputable brand in the car disposal industry.
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Results:

With our Stategic approach in Digital Marketing, We help CarzScrap, Generate 100’s of Qualified leads every month to Boost their Business.

The strategic collaboration between CarZscrap and Oacer Web Services played a pivotal role in the company’s growth journey over the past two years. By enhancing the online presence, improving user experience, and streamlining operations, CarZscrap was able to provide a more convenient and efficient service to its customers.

This case study exemplifies the power of effective digital strategies and partnerships in transforming a startup into a successful and thriving business within a short span of time.

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