Outdoor advertising works extremely well when done at the best geographic location and where the audience comes over almost daily, like a busy office route? Your outdoor ad is actually the first thing a potential lead sees. Your sign should not be garish yet bright and conspicuous to attract attention and make sure that your product information is present in the ad itself. Usually, advertising consists of simple 2 color artwork with your company’s name briefly describing the product/service, contact details, etc.